Key highlights:

• • • Employer-driven curriculum design 鈥� The director of the accounting program at The University of Central Florida (UCF) consulted with 16 leading accounting practitioners to learn what AI skills employers need today from graduates.

    • Critical thinking milestones for students 鈥� UCF developed an AI competency framework delivered through a fictional theme park case study that was woven across tax, cost accounting, and financial accounting coursework.

    • Human skills as a competitive advantage 鈥� Recognizing that AI cannot replicate certain capabilities, UCF鈥檚 Dixon School introduced six to eight professional skills workshops (per academic year) covering topics such as relationship management, project management, agentic AI, and critical thinking to ensure that graduates bring irreplaceable human value to the profession.

The accounting profession is at an inflection point as the level of generative AI (GenAI) already in the workflow continues to reshape how audits are conducted, data is analyzed, and decisions are made. Already, one-third of tax firms are already using GenAI in their work, with 14% specifically using听, according to the 成人VR视频 Institute鈥檚 recent听2026 AI in Professional Services Report.

For accounting educators, the question is becoming how fast and how boldly are they responding to marketplace needs by embedding advanced AI technology into their curriculum?

Building a curriculum the marketplace needs

Most schools benchmark themselves against peer schools, but , Director of the Dixon School of Accounting at the University of Central Florida (UCF) is starting with practitioners and employers to uncover what curriculum innovation is necessary to prepare his future graduates. In fact, when Dr. Thibodeau arrived at UCF two years ago, he made a deliberate decision to be innovative in his approach to inserting GenAI into the curriculum.

Instead of starting with the faculty, however, he consulted with employers who are hiring his graduates. Over a series of a few months, he led a team of 15 professors and lecturers who leveraged formal research interviews with 16 accounting practitioners, who were responsible for recruiting and hiring for their organizations. Dr. Thibodeau鈥檚 goal was to understand what employers are demanding for new accounting graduates.

What he heard led to creative changes within the curriculum. Through this consultation process, he learned employers need undergraduates in accounting who can think critically听through听AI output, interrogate it, challenge it, and ultimately exercise independent professional judgment about it.

From those conversations, Dr. Thibodeau and his team developed an AI competency framework which includes a “critical thinking milestone staircase” approach to measure progressive levels.

For example, Dr. Thibodeau says that one of the milestones is effective prompting. While this skill is a table-stakes capability, it is the foundation to learning how to query AI purposefully to get useful output.

Next 鈥� and perhaps the most critical skill 鈥� is the ability to transition from AI user to AI evaluator. At this stage, students learn to interrogate AI output, cross-reference it against authoritative sources, and recognize when a fluent-sounding answer is wrong. As Thibodeau notes, hallucinations are becoming less frequent as GenAI technology improves, but the risks of uncritically accepting AI output in a professional setting remain unacceptably high.

The next milestone is strategic GenAI problem-solving, which involves knowing what AI tools are best for which specific tasks and how to deploy GenAI within a larger professional workflow. “What’s going to give them the expertise to be that exceptional human-in-the-loop is to operate independently of the GenAI tool,” Dr. Thibodeau adds.

The delivery vehicle for this framework is a comprehensive case study that was built around a fictional theme park that spans across tax, cost accounting, and financial accounting coursework.

Building faculty support for curriculum innovation

The project required assembling a team of faculty members who were motivated by Dr. Thibideau鈥檚 vision to both insert innovation within the curriculum while offering meaningful impact and scholarship opportunities for his colleagues. To gain buy-in from his colleagues, Dr. Thibodeau emphasized their legacy with the chance to demonstrate with personal satisfaction that this creative approach will prepare students for the accounting profession鈥檚 future.

For faculty with scholarship requirements, he emphasized that this project could produce publications in top educational journals. Now, that vision is paying off. Of the five papers his colleagues produced, one has been accepted and the others are in various stages of the review process at the Journal of Accounting Education. There also will be six presentations from colleagues at the American Accounting Association’s Global Connect meeting this summer. As a byproduct, every faculty member involved also immersed themselves and improved their own skills in GenAI along the way.

Lessons for accounting programs

Dr. Thibodeau is candid about the current difficulty in assessing growth in critical thinking skills. In fact, the accounting department at UCF is experimenting and learning as they go. For example, an early attempt to use AI to grade students’ qualitative reasoning responses did not work well, and the current approach of using outcome-based indicators as a placeholder is imperfect, he acknowledges.

In spite of this, Dr. Thibodeau offers strong guidance for other accounting professors, which includes:

Keep studying how to teach developmental skills and evaluate judgment 鈥� Dr. Thibideau knows that this is a universal challenge at the moment at every university and for every organization that depends on the apprenticeship model. The routine tasks that built junior-level judgment organically are increasingly being absorbed by AI, and no one has figured out with certainty how to replace that developmental experience.

Require a CPA pathway 鈥� To close the gap on the technical side, the Dixon School has embedded a CPA review course directly into the master鈥檚 in accounting curriculum across all semesters to ensure students graduate with both the technical depth needed to challenge AI output and a clear path to passing the CPA exam.

Offer opportunities to develop skills that AI cannot replicate 鈥� On the human skills side, the school now runs six to eight professional skills workshops, which include relationship management, project management, agentic AI, and critical thinking. Indeed, these human skills were deemed necessary by the research done by the Dixon鈥檚 schools accounting practitioners, chiefly because AI cannot replicate these skills.

For other accounting programs watching from the sidelines, Dr. Thibodeau’s model offers a clear lesson on how to remain relevant in the age of AI. Indeed, proximity to practice is not optional. The schools that will produce the most sought-after graduates in the AI era will be the ones engaged in continuous, structured dialogue with the employers who hire them.

Further, curriculum innovation at this pace requires an institutional culture change that treats change as an opportunity rather than a threat. The curriculum must improve with it because continuous evolution is a baseline requirement. The schools that understand this now will produce the professionals who can best shape the AI-enabled future of the accounting profession.

You can find out more about how tax firms are managing their AI technology here

Key insights:

• • • AI is now a talent and client expectation, not a differentiator 鈥� A large majority of tax & audit professionals regularly use AI, and many employees and clients now expect their firms to have strong AI capabilities.

    • Firms need to choose a deliberate AI strategy 鈥� There are three primary paths for AI adoption, and no matter which a firm chooses, the key message is that firms should actively define their AI direction rather than delay decisions.

    • Successful AI adoption requires governance and people-focused leadership 鈥� Beyond implementing technology, tax & audit firm leaders must establish AI governance, clearly communicate strategy, and align their AI with employee needs.

As AI adoption within the tax & audit profession accelerates 鈥� 81% of professionals say they are now using AI tools regularly 鈥� firm leaders are experiencing unprecedented pressure from talent, clients, and their firm鈥檚 own financial performance, according to the recent 成人VR视频听2026 Future of Professionals Report.

For example, retaining and recruiting top tax talent remains a critical concern in the profession, and AI has just ratcheted up the pressure even more. More than one-quarter of professionals say they would not accept a job at a firm lacking professional-grade AI, and almost 1-in-3 say they would consider leaving if their expectations for AI are not met within the next two years.

To help tax & audit firm leaders better navigate this fraught environment, 成人VR视频 has published a new action paper, Future of Professionals Report 2026: Actionable insights for tax & audit leaders, that provides practical guidance for navigating talent shortages, rising client expectations, and financial pressures, all within the context of the rapidly evolving technological environment.

You can download your copy of the听2026 Future of Professionals Report听here

Many tax & audit professionals surveyed say client expectations are rising, with AI-enabled quality becoming an important criterion for retaining outside tax & audit firms. At the same time, nearly half of respondents say they feel pressure to generate financial gains from AI, while one-third say their firms have yet to adapt commercial models accordingly. If left unaddressed, these pressures can compound, the paper points out, ultimately threatening a firm’s ability to attract and retain both clients and talent.

Finding your strategic path for AI adoption

Fortunately for those tax & audit professionals who feel overwhelmed by the strictures of advanced technology, the paper identifies three primary strategic paths for AI integration that could fit your firm, including:

• • • Using AI to elevate by leveraging AI to handle routine tasks, freeing professionals to focus on complex, high-value advisory work. Firms adopting this path aim to deepen client relationships and command premium fees that are based on expertise rather than volume.
    • Using AI to scale by focusing on productivity and using AI to increase capacity and consistency without increasing headcount. This path is particularly attractive for managing busy tax seasons and reducing recruitment strain.
    • Using AI to reimagine by rethinking the firm鈥檚 entire business model. Instead of periodic compliance, firms provide clients with continuous, proactive support and real-time insights, shifting from a service provider to a strategic partner.

A minority of respondents say their firms are deferring strategic decisions on AI, but the paper warns that any delay carries significant risks, especially as clients and talent expectations increase.

Universal priorities for firm leaders

Regardless of their chosen path, however, the paper outlines four priorities that every firm leader needs to address in order to succeed, including:

1. 1. 1. Govern the tools being used 鈥� More than one-third of professionals admit to using unauthorized AI tools, which greatly increases firms鈥� liability risks. Establishing clear governance, approving secure tools, and providing usage guidance are essential to mitigate these risks.
      2. Clarify the firm鈥檚 strategic direction 鈥� Firms must articulate their AI ambitions, internally and to clients, even if the path is not yet finalized. Understanding whether the goal is efficiency, expertise, or transformation can help guide decisions on tools, pricing, and hiring.
      3. Align AI with your professionals鈥� needs 鈥� Nearly half of professionals say they value work fulfillment as the primary benefit of AI, and a significant portion say they would consider leaving if their expectations go unmet. Engaging with teams to ensure AI deployment aligns with what they want is critical, whether they want more time, more complex work, or both.
      4. Define the role of early-career professionals 鈥� As AI automates more tasks, tax & audit firms must ensure that junior staff still receive the structured development needed to build professional judgment. Ensuring supervision before automation erodes these opportunities is vital for talent success.

As the paper clearly outlines, those tax & audit firm leaders that govern AI effectively, articulate a clear strategy, and invest in their people will be the ones best positioned to succeed in an increasingly AI-driven market.

You can download a full copy of the听Future of Professionals Report 2026: Actionable insights for tax & audit firm leaders听paper here

Key takeaways:

• • • The wash sale loophole is likely closing 鈥� For clients that have been harvesting crypto losses and immediately repurchasing the same asset should know that 鈥渨ash sale鈥� strategy may soon work exactly like it does for stocks 鈥� with a mandatory 30-day waiting period.

    • Non-compliant holders have a potential off-ramp 鈥� A proposed voluntary disclosure program would let clients that haven’t properly reported digital asset income to get into compliance with reduced penalties 鈥� but it鈥檚 only available for a limited time.

    • Staking and mining income treatment is changing 鈥� Proposed legislation would allow taxpayers to elect to defer recognizing newly minted digital assets as income, which could be a meaningful planning opportunity for active miners and stakers鈥� or a trap, depending on their situation.

Walk into any conversation with a cryptocurrency-owning client right now and you’re navigating the same awkward reality: The rules are genuinely unclear, have been unclear for years, and yet the IRS has increasingly expected compliance anyway. Now, however, the U.S. House Ways and Means Committee is trying to resolve that tension.

And crypto legislation is one piece of a much larger shift reshaping the tax profession and potentially impacting clients right now. The recent 2026 State of Tax Professionals Report from the 成人VR视频 Institute maps the challenges and opportunities defining the profession this year, including AI adoption, advisory pricing, talent constraints, and the growing gap between what clients want and what firms are charging for it.

Add to that list now, the changes coming for crypto asset owners and their tax, audit & accounting advisors.

New legislative changes for crypto owners

The package of crypto legislation 鈥� a collection of seven separate bills 鈥� currently under consideration by Ways and Means is serious enough that their tax advisors need to start thinking now about what it means for clients.

Some of these new proposals include:

The wash sale rule: A strategy that may be changing

Of all the provisions in the package, extending wash sale rules to digital assets will have the broadest practical impact. Currently, crypto investors can sell at a loss, immediately buy back the same position, and still claim the deduction 鈥� a strategy unavailable to stock investors. The proposed legislation would change that, applying to digital assets the same 30-day before-and-after window that governs stock transactions.

For clients with active portfolios, this isn’t just a planning consideration 鈥� it’s a recordkeeping one. Every transaction would need to be evaluated against a rolling 60-day window across potentially multiple wallets and exchanges. The change to this rule was hardly unexpected 鈥� the question was never really whether the wash sale rule would come to crypto, but when. Tax advisors should begin their honest conversation with clients by acknowledging that.

Mining and staking: A choice with consequences

For clients who mine or earn staking rewards with crypto, the proposed gives crypto miners and stakers the ability to elect to defer income recognition, which would treat newly minted digital assets more like self-created property than an immediate taxable event.

In practice, the calculus is complicated. Deferring income means the cost-based question gets pushed forward, not eliminated. If the asset appreciates significantly before sale, a client who deferred income recognition could face a larger ordinary tax event later. If the asset depreciates, owners have lost the ability to recognize the loss in the year of receipt.

Making the right choice 鈥� with the advice of a tax professional 鈥� depends almost entirely on the client’s individual circumstances, such as their marginal tax rate, their expectations for the asset’s trajectory, and their liquidity needs. This is exactly the conversation that tax professionals need to be having with clients around this issue.

The voluntary disclosure program: A limited window

Perhaps the most immediately actionable provision for many tax advisors is the proposed one-time voluntary disclosure program, which gives taxpayers who haven’t properly reported crypto income the opportunity to get into compliance with reduced penalties and a clean slate.

The IRS has run these programs before, and the pattern is consistent 鈥� the best terms are early, enforcement pressure increases after the deadline, and clients that wait because they hope the problem will disappear tend to regret it.

Simplification and opportunity

Not everything in the package adds complexity. would exclude gains or losses on network fees and regulated US dollar stablecoins by removing a reporting headache that has made crypto compliance so cumbersome for everyday users. And the Charitable Deductions for Digital Asset Donations Act would eliminate the qualified appraisal requirement for donated digital assets when market prices are readily available, lowering the friction on a strategy that has always made good tax sense for clients that holding appreciated crypto with charitable intent.

The tax advisors that will offer their clients the most value in a post-legislation world are the ones already holding these proactive conversations, and reviewing which clients have crypto exposure, identifying which may have unreported income, flagging which miners and stakers should be thinking about the deferral choice, and identifying charitable giving opportunities before the appraisal requirement disappears.

In addition, the voluntary disclosure program is the clearest example of how proactive advisory work can pay off. Clients that have quietly hoped their unreported crypto transactions would stay below the radar need someone to tell them plainly that a window for clean resolution is likely opening 鈥� and that waiting for it to close is not a strategy. That conversation is uncomfortable, of course, but it鈥檚 also exactly what a trusted advisor is for.

Beyond compliance, the considered package of crypto legislation creates the need to have genuine planning conversations that didn’t exist before. For example, the wash sale question is time-sensitive, and the staking deferral election requires modeling. None of this requires tax advisors to wait for final regulations; rather, it requires they know their clients well enough to know which ones have exposure, which have opportunity, and which needs a conversation they haven’t thought of requesting.

Right now 鈥� in the space between a Congressional hearing and a presidential signature 鈥� that is the most valuable thing a tax professional can offer.

You can download a copy of the 成人VR视频 Institute鈥檚听2026 State of Tax Professionals Report here

Key takeaways:

• • • Almost two-thirds of tax firms expect revenue to grow in 2026 鈥� However, the top two revenue drivers 鈥� fee increases and organic client acquisition 鈥� both have natural ceilings. Sustainable growth requires moving beyond these transactional levers toward strategies that don’t plateau.

    • Advisory services are the profession’s most in-demand category and its lowest-margin one 鈥� This a pricing problem, not a demand problem. Firms that shift to value-based or fixed-fee pricing for advisory work, rather than billing it hourly alongside compliance, consistently report stronger margins over time.

    • More than half of firms are expecting leadership transitions by 2030 鈥� Succession is now a growth variable, not just an HR one. Firms that treat it as a strategic priority now are better positioned to maintain momentum through leadership changes.

The headline numbers from the recent 成人VR视频 Institute鈥檚 鈥�2026 State of Tax Professionals Report鈥� 鈥� which surveyed more than 600 tax professionals worldwide 鈥� are strong. Profit margins across tax, audit & accounting firms averaged above 30% throughout 2025, nearly half of all firms saw profits rise, and two-thirds expect revenue to increase again over the next 12 months.

For most firm leaders, this represents a genuine shift in conditions after years of talent pressure and compliance commodification.

However, a deeper dive in the data shows is that revenue growth and margin growth are not moving in the same direction for most tax firms. The gap between the two is where the profession鈥檚 real growth challenge sits and understanding it is where the more useful conversations start.

What is actually driving tax firm revenue growth?

The two biggest revenue drivers cited in the report are fee and rate increases (with 23% of respondents saying this) and organic new client acquisition (22%). Both are proven levers, and both have limits. Fee increases work until clients push back or competitors undercut; and organic acquisition stalls when capacity runs out. Neither of these methods on their own addresses whether firms are growing in ways that actually improve their long-term margin picture or are simply doing more of the same work at a slightly higher price.

The report flags this directly, noting that firms 鈥�see growth itself not as a strategy, but rather as a goal,鈥� and that the method chosen to fuel it 鈥渨ill determine the strategy necessary to achieve it.鈥� That distinction 鈥� between growth as a goal and growth as a strategy 鈥� is where firms that sustain momentum tend to separate from those that plateau.

Why are advisory services the lowest-margin work in the portfolio?

Almost three-quarters (74%) of respondents surveyed say most clients strongly want a trusted advisor relationship that goes beyond basic tax filing. And firms are responding 鈥� when asked which services their firm plans to start offering to clients in the next 12 months, almost two-thirds of respondents (65%) say their firm is either planning to offer or considering offering tax strategy advice.

Clearly, the pipeline for advisory work is being built, but the margin data tells a different story about what happens once those services are actually delivered.

The report鈥檚 diagnosis that the 鈥渁dvisory pricing gap is not caused by lack of demand 鈥� the root cause is lack of confidence in the value of the services provided.鈥� Firms using value-based or fixed-fee pricing for advisory work report stronger margins over time, with margins above 31%. Packaging advisory work into defined service tiers, rather than billing it hourly alongside compliance, makes the value more legible to clients and easier to price consistently.

Is talent shortages limiting firms鈥� growth potential?

More clients, more advisory services, and more complexity all require more capacity; and 40% of respondents say their firm鈥檚 capabilities are currently constrained or at risk because of talent issues. For midsize tax firms 鈥� those with between 4 and 29 professionals 鈥� that number climbs to 51%. This constrained capacity can severely limit which services a firm can offer, how many new clients can be absorbed, and how quickly advisory expansion can actually happen.

Hiring alone is not the answer. Those firms managing this challenge the most effectively tend to combine task reallocation 鈥� moving non-advisory work to junior staff 鈥� with structured internal development programs that build the type of advisors they need rather than trying to hire them.

Which structural decisions will determine growth through 2030?

More than half (51%) of respondents say it is likely or highly likely that one or more partners or firm leaders will retire or leave before 2030. Most expect to fill those roles internally, with only 27% thinking outside partner recruitment is likely. Firms are also genuinely split on whether they stay the same size and structure over the next five years, or change via mergers, acquisitions, or outside capital infusions.

These are growth decisions even when they don鈥檛 look like it. As the report notes, 鈥済rowth is not a universal imperative鈥� 鈥� indeed, some firms will deliberately choose resilience over scale, and that is a legitimate path. The firms that tend to struggle are those that have not made the choice explicitly and instead find it made for them by departing partners, capacity limits, or competitors that moved faster.

For tax, audit & accounting firms, the revenue conditions in 2026 are as favorable as they have been in years 鈥� revenue is up, clients want more services, and the profession has more tools available to deliver that expanded service.

Those tax firms that convert these current conditions into lasting growth will be the ones that have matched their ambition with a strategy that鈥檚 specific enough to act upon.

You can download a copy of the 成人VR视频 Institute鈥檚 2026 State of Tax Professionals Report here

Key takeaways:

• • • Deploying AI and governing it are two different things 鈥� Most tax, audit & accounting firms are further along on deployment of AI than they are with setting up how it will be governed.

    • AI literacy and understanding will be key attributes 鈥� The skill that will define the next generation of auditors isn’t knowing how to use AI; rather, it’s knowing when to distrust it.

    • Risk assessment needs to be re-thought 鈥� The risk assessment gap is a structural problem, not a technology maturity problem. And no better model is going to fix it.

There is a version of AI adoption that looks like progress, but isn’t. It involves a pilot program that runs well, gains a positive internal review and a mention in the firm’s next thought leadership piece 鈥� and then nothing changes throughout the firm. The workflow that got automated stays automated, and everything else stays the same.

This pattern is more common than many tax, audit & accounting firms want to admit. The organizational work that scaling AI actually requires 鈥� such as deciding who owns the outputs, redesigning quality review, working out what happens when a model gets something wrong 鈥� doesn’t surface in a pilot. Instead, it surfaces in production. And those firms that have been running the same pilot for more than a year aren’t being cautious, they鈥檙e simply avoiding those decisions.

A recent survey by tech market research group International Data Corp. (IDC) of 1,005 audit and accounting professionals globally captures the gap precisely. The study showed that two-thirds of firms have AI embedded in strategy or underway in pilots, but only 7% . That distance between deployment and readiness is where most of the real work is hiding.

The audit profession is underinvesting in a key skill

Ask most audit firm leaders what skills their people need for an AI-driven practice, and the answers come back quickly: data analysis, AI literacy, and technology proficiency. Those aren’t wrong answers, but they’re incomplete in a way that matters.

The skill that will actually define audit quality in an AI-enabled environment isn’t the ability to use the tools; rather, it鈥檚 the ability to pressure-test what those tools produce. To read an AI-generated summary and identify what it might have missed, or to recognize when a flagged pattern in a data set is just noise rather than a red flag, or even to override a confident-sounding output when professional judgment says something doesn’t add up.

That’s closer to editing than accounting 鈥� and it’s a fundamentally different capability than simply being familiar with AI systems. Yet most re-skilling programs are building that familiarity, while it鈥檚 the understanding and judgment that separates auditors who use AI well from auditors who use it credulously.

Indeed, excessive trust in AI outputs is the specific failure mode the profession needs to train against 鈥� and that鈥檚 not getting enough attention.

The risk assessment problem is permanent

There’s a version of the AI-in-audit story in which every limitation is temporary 鈥� the AI models will improve, the training data will get better, the accuracy will increase. For most audit applications, that’s probably true, but for risk assessment, it isn’t.

Risk assessment requires professional skepticism: the trained disposition to question, probe, and not accept appearances at face value. AI models are trained to find patterns and produce coherent, confident output. Those two orientations are in direct tension. A model that identifies a pattern and presents it with confidence is doing exactly what it was designed to do. However, the problem is that professional skepticism sometimes requires distrusting precisely that kind of coherent, confident output 鈥� and then asking what the pattern is missing, who might be motivated to produce it, and whether the data behind it can be trusted.

That gap isn’t a technology maturity problem. It’s a structural problem. Nearly 80% of audit leaders in the IDC survey say they recognize the risk of algorithmic bias in functions like risk assessment and fraud detection 鈥� and that recognition points at something real. The right response isn’t to avoid AI in risk assessment entirely, of course, but it is to be clear-eyed about where AI’s role ends and where the auditor’s begins. Summarizing, flagging, and organizing are appropriate uses of AI, but the judgment about what the output means belongs with someone else.

Governance that actually means something

Most tax, audit & accounting firms have an AI policy; however, far fewer have built the infrastructure that makes it operational.

The two requirements that matter most are traceability and explainability. Traceability means that every AI output cites its source 鈥� if it can’t show its work, the firm shouldn’t rely on it. Explainability means the auditor who is reviewing the output can follow the reasoning and form an independent view of whether it holds together. Both of these concepts should be requirements, not preferences. The audit partner signing the report needs to be able to stand behind every conclusion in it, and that requires being able to read the chain from input to output.

Naturally, the more difficult governance question is what “human in the loop” actually means when the processes are operational. As a principle, everyone agrees that the “human in the loop” is critically important. However, as a set of design decisions 鈥� determining at which specific points in a workflow human judgment required, how does the interface prompt it, and who is accountable when it doesn’t happen 鈥� most firms haven’t worked that out. That kind of imprecision is where audit risk can accumulate quietly.

Where AI is genuinely earning its place

None of this is an argument against AI in audit, of course. Document extraction, first-draft writing, data summarization are all areas in which AI is delivering real value, and the gains aren’t marginal. Contracts that once took days to review can be turned around in hours. Workpaper summaries and client communications that traditionally consumed senior staff time are now being handled in the first-draft stage by tools that do it well. Those hours are going back to partners and managers, and their work is better for it.

The honest picture of AI in audit is not the hype version 鈥� transformational overnight, replacing roles, reshaping everything at once. Instead, it’s more incremental than that, more uneven, and more dependent on organizational decisions than technology ones. The audit firms making the most of it aren’t the ones that moved fastest; rather, they’re the ones that were clearest about what they were trying to solve, built governance structures that could handle the friction, and invested in the human judgment that AI can support but cannot replace.

That clarity 鈥� about what AI is good for, what it isn’t, and what it requires of the people using it 鈥� is where the real work is.

You can find more about the challenges facing audit service professionals here

Key takeaways:

• • • Profits continue to be strong 鈥� Most tax & accounting firms saw revenues and profits increase in 2025 despite a chronic talent shortage and other systemic challenges.

    • Optimism around AI adoption 鈥� Tax professionals are generally optimistic about AI-enhanced technologies, and their firms are backing their optimism with unprecedented levels of investment.

    • Expansion of advisory services 鈥� Firms are expanding their advisory service offerings to clients in such areas as tax strategy and business consulting, fueling growth and providing opportunities for competitive differentiation.

Tax, audit & accounting firm professionals have been concerned for years that the one-two punch of do-it-yourself tax software and automation might eventually erode the value of 鈥攁nd demand for 鈥� their services. However, according to the 成人VR视频 Institute鈥檚 “2026 State of Tax Professionals Report”, which surveyed more than 600 tax professionals worldwide, firms of all sizes are adapting remarkably well to the current era of rapid technological change and political upheaval.

Indeed, tax professionals surveyed say that, in addition to traditional tax preparation, their customers want and need more advisory services, a trend that has been gaining momentum for several years. In response, many firms are continuing to expand their service offerings in the areas of tax strategy, business consulting, decision support, and financial planning 鈥� especially at larger firms with more abundant resources.

The result of this gradual shift in service offerings is that profit margins for tax & accounting firms worldwide averaged about 30% in 2025, with some firms registering profit margins of more than 40%.

Efficiency and growth were top strategic priorities

When asked about their top strategic priorities for the coming year, survey respondents cite efficiency and promoting firm growth as the top factors on the strategic agenda for 2026, even more emphatically than they did in 2025.

Further, they see that making more and better use of technology is still the most immediate path to greater efficiency, 听which is why introducing additional automation and AI 鈥� or just trying to get the most out of a firm鈥檚 existing technology stack 鈥� was also mentioned as an important focus for the upcoming year.

Still searching for solutions to talent challenges

Challenges still abound, however. An anemic pipeline of new talent and the ongoing retirement of senior personnel are among the top barriers to progress and profitability at many firms, the report indicates. The report also notes that the resulting competition for qualified candidates leads to overwork, skills gaps, and capacity restraints, all of which can impede a firm鈥檚 ability to compete and grow.

Many respondents say their firms are using multiple strategies to address these issues, including more targeted training, career development, outsourcing, task reallocation, and automation. Competition for top talent is intense, nevertheless; and the report shows that midsize tax firms may feel the talent squeeze harder than others, chiefly because larger firms can offer higher salaries and more career opportunities to retain top talent.

Another way firms are addressing their talent challenges is by automating more tax processes and workflows; however, the report also suggests that many firms have reached the point in their technological maturity at which it may be more difficult to identify additional processes to be automated. As a result, these firms find themselves in somewhat of a holding pattern, unable to advance technologically because of unyielding systemic and cultural impediments.

Meanwhile, many larger firms have already built the technological infrastructures they need to support more advanced forms of automation and data analysis. Now, the report reveals, these firms are shifting their focus to make better use of workflow-enhancing tools that can enable more efficient operations, expand their firm鈥檚 capabilities, and serve as a competitive differentiator.

Not surprisingly, the conversation around AI is heating up as well. While tax professionals may not be so interested in public chatbots such as Claude and ChatGPT, their attention is directed toward the many ways in which AI can enhance the tools they already use and how intelligent deployment of these tools can benefit their firms. Indeed, AI was the only category of technological investment which experienced year-on-year budget growth, the report shows.

Overall, the “2026 State of Tax Professionals Report” offers invaluable insight into where tax professionals see their firms and their industry now, shedding light on how the world鈥檚 top tax leaders are advancing the profession.

You can download a free copy of the full 成人VR视频 Institute 鈥�2026 State of Tax Professionals Report鈥� by filling out the form below:

Key takeaways:

• • • Prompt engineering pays off 鈥� Tax professionals who master clear, contextualized AI instructions see immediate gains in output quality and speed.

    • AI doesn鈥檛 replace professional responsibility 鈥� Every output that carries your name requires your verification and your judgment.

    • Link learning to a real problem 鈥� The most effective way to build needed skills is to focus on your current workflow, not to chase every new tool as it emerges.

For tax professionals, technical excellence used to be enough. Know the code, understand the cases, apply the rules correctly 鈥� that was the job, and it was sufficient. It isn’t anymore. Not because the technical knowledge matters less, but because the professionals competing for the same work increasingly bring other talents to the table, such as the ability to do in an hour what used to take a day; to provide insights from data that would have taken a week to compile manually; and to deliver polished, well-reasoned analysis at a pace that wasn’t possible five years ago.

This rarified capability doesn’t come from intelligence or experience alone; rather, it comes from skills 鈥� specific, learnable, practical skills.

The data bears this out. Improving efficiency through technology has been the top strategic priority for firms for three consecutive years, with 44% of firm leaders citing it as their primary focus, according to the 成人VR视频 Institute鈥檚 . Indeed, 47% of tax professionals surveyed said investing in AI should now be a top priority 鈥� and yet, 18% of firms still use no automation at all.

This gap between intention and capability is real, and it sits squarely with the individual tax professional.

The skills most needed by today鈥檚 tax professionals

To help close this gap and improve tax professionals鈥� overall work value, there are several specific skills that demand attention, including:

Prompt engineering: The skill nobody takes seriously until they see what it does

The name doesn’t help 鈥� but set that aside, because the underlying skill is straightforward: giving your AI tools clear, precise, well-contextualized instructions that produce outputs that are worth using.

Most people start badly when approaching a blank AI screen. They type something vague, get something generic, and conclude the tool isn’t useful. That conclusion is wrong, because it was the instructions given, the prompt, that was the problem. Specify the entity type, jurisdiction, tax year, audience, and format. Then tell the tool what you need and why. The difference in output quality is not marginal.

Of course, it鈥檚 important to remember that AI will tell you things that are wrong with complete confidence. It will cite an amended provision, apply a rule from the wrong jurisdiction, or construct a plausible analysis on a flawed premise 鈥� all without flagging any of it. The professional responsibility to catch it remains entirely upon the user. That’s not a flaw in the tool; it’s a reminder that expertise isn’t being replaced here 鈥� it’s being put to better use.

Data literacy: The capability gap most tax professionals don’t know they have

Tax work is data work. Today, what has changed is the expectations around the volume and complexity that professionals are now required to handle, interpret, and present, often with fewer resources than a decade ago.

Advanced spreadsheet proficiency is the starting point, and the emphasis on advanced is deliberate. The features that most professionals have never explored are precisely the ones that separate those who spend three hours processing data from those who spend 20 minutes. The ability to build visual dashboards that communicate tax data clearly 鈥� effective tax rates, provision variances, deferred movements, and more 鈥� is increasingly an expectation in corporate environments rather than a differentiator. For those professionals who handle large datasets or complex scenario modeling, even a foundational understanding of represents a significant capability uplift.

The Tax Professionals Report found that 57% of firm leaders cited getting better use out of existing technology as their top investment priority 鈥� more than those planning to buy new systems. The problem, in other words, isn’t the tools; it鈥檚 having the skills and the understanding to use them.

Workflow automation: Reclaiming time from work that shouldn’t exist

Look at any tax workflow closely and you’ll find steps that are repetitive, rule-based, and time-consuming 鈥� not because they require a tax professional鈥檚 skilled judgment, but because nobody has stopped to ask whether these routine tasks could be done differently.

Again, the harder part of improving your skill set as a tax professional isn’t learning the tools; rather, it’s developing the habit of process analysis, a way of thinking that will allow you (among other things) to distinguish between steps that require genuine expertise and steps that are simply consuming time.

AI judgment: Knowing what to trust and what to verify

This is the skill that determines whether AI makes you more effective or creates problems you didn’t anticipate. This means validating outputs against primary sources before they reach a client. It means recognizing that AI reflects training data that may be outdated or jurisdiction-specific in ways that aren’t readily apparent in the output. And it means knowing when a task is too nuanced or too high stakes for AI to handle reliably.

Professional responsibility does not transfer to the tool itself. If an AI-generated analysis carries your name, it is your analysis.

Communicating and staying current

As routine tax compliance work becomes more automated, the premium on communication rises sharply. The Tax Professionals Report found that three-quarters of clients now strongly desire advisory services beyond tax preparation from their outside tax professional 鈥� yet most tax firms still derive their greatest profits from simple tax return preparation.

Those professionals who can close that gap are those who can translate technical work into clear, confident guidance that their clients can act on.

Going forward, the tools will keep changing. Identify the problem in your current workflow that costs the most time, find the skill that addresses it, and build from there. The professionals who will define the next decade will combine this deep technical knowledge with the ability to work faster, more clearly, and more adaptively than those who came before them. That combination is not yet common, but it鈥檚 also not out of reach.

For more on how tax professionals are navigating technological change, visit the or download the full 2025 State of Tax Professionals Report

Key takeaways:

• • • Ways of achieving growth has changed 鈥� Sustainable growth now depends less on raw revenue and more on improving income per partner through smarter leverage, intentional service mix, and disciplined pricing.

    • Proactive firms will be better positioned 鈥� Firms that adopt data-driven pricing, bundled offerings, and subscription models will be better positioned to communicate value, raise fees confidently, and protect margins.

    • Differentiators are shifting 鈥� Leadership depth, culture, and succession planning are emerging as decisive differentiators as demographics shift, private equity reshapes the tax market, and next-generation partners step into control.

Tax, audit & accounting firms are still growing, but not all that growth is reaching the bottom line 鈥� indeed, 2026 is shaping up as a separate or be separated moment for many tax firm leaders. To sustain income per partner while the market shifts, firm leaders need to be far more intentional about how they grow, price, staff, and position their tax practices.

Here are five important ways that tax firm leaders can ensure their bottom-line growth keep pace with their top-line revenue:

1. Be deliberate about how you grow

Revenue is rising, but margins are under pressure. For example, for firms with revenue of more than $2 million, revenue grew 7.9%, yet income per equity partner (IPP) increased only 3.2%. This may imply that although firms are bringing in more money, the remaining profits available to distribute to equity partners isn鈥檛 growing at the same rate. This could mean that it鈥檚 costing firms more to generate more revenue possibly because expenses are eating into margins.

Meanwhile, 13.9% of total growth for firms whose revenue is more than $2 million now comes from mergers, and for firms with revenue of more than $20 million, more than one-fifth of growth is merger-driven.

For growth strategy, leaders should clarify their organic growth plans in light of this robust M&A drive, deciding when acquisitions are truly about capacity, specialization, or geography and when they are merely propping up lagging organic growth.

Leaders need to protect IPP metrics by focusing relentlessly on revenue per partner and revenue per person as primary levers, rather than chasing top-line growth for its own sake. Leaders also need to build optionality 鈥� with private equity, mega-firm consolidators, and independents all active, factors such as succession, capital, and ownership design have become core strategic decisions that can no longer be left to chance.

2. Treat pricing as a growth discipline

In the 成人VR视频 Institute’s pricing report for tax, audit & accounting firms, 64% of decision-makers said their firms saw revenue increases, but only 45% reported increased profits 鈥� a clear indication of margin compression. Further, just about 1-in-5 professionals said they feel 鈥渉ighly confident鈥� that their firm鈥檚 current pricing reflects the expertise of its professionals.

To be sure, key pricing work now involves moving beyond what the market will bear. While hourly billing still dominates (according to the report firms said over 40% of client engagements are billed on an hourly basis) 鈥� value-aligned methods such as fixed fees, subscriptions, and bundled packages are strongly associated with higher pricing confidence and a firm’s greater ability to raise fees.

To excel in this area, tax firm leaders need to use data rather than their gut. Although only 30% of respondents said their firm regularly benchmark their pricing against competitors, leaders overwhelmingly say better market intelligence would increase pricing confidence. Also, firms should expand subscription and bundle pricing options, since respondents form subscription-billing firms report significantly higher confidence that their pricing reflects value. Indeed, many firms using bundled packages have raised prices 10% to 24% or more over the past two years.

3. Build a capacity model that scales

The Rosenberg data is blunt: The fastest path to higher income per partner is not logging more partner hours 鈥� it is using smart leverage and stronger rates. Elite tax firms (those with IPP above $800,000) generate roughly $3.9 million in revenue per equity partner and maintain staff-to-partner ratios of around 17:1.

Several capacity dynamics matter in practice. Leverage drives profitability, for example, and those firms that have staff-to-partner ratios above 10 report IPP roughly double that of firms with ratios below 3, even though they may carry higher salary percentages.

Further, outsourcing has become mainstream. More than 4-in-10 firms (42%) with more than $2 million in revenue now outsource full-time equivalent (FTEs) employees, a figure that rises to 63% among firms with more than $ 20 million dollars. Interestingly, turnover has eased to about 11%, the lowest for the industry in years, but expectations have shifted as firms intentionally reduce average billable hours per staff member to prioritize sustainable workloads.

In fact, the key growth question is no longer Can we find the work? but rather Can we design a capacity model 鈥� onshore, offshore, AI-enabled 鈥� that supports higher rates without burning out our people?

4. Formalize strategy, marketing & service mix

Firms with written strategic plans earn about 4.5% more IPP than those without, according to the data, and firms with a formal marketing plan enjoy about 9% higher IPP. The most profitable firms are also more intentional about service mix, tilting toward advisory and financial services.

Growth-enabling practices start with written strategic and marketing plans. Firms that document these plans consistently outperform their peers, particularly when navigating private equity interest, AI adoption, and succession decisions. Many leading tax firms are deliberately shifting from compliance to advisory, reducing their reliance on commodity tax compliance and expanding into higher-value advisory work to drive stronger profitability. These firms are also packaging and communicating value more effectively by bundling compliance and advisory services into tiered packages, which in turn gives them greater ability to raise fees and justify premium positioning in the market.

5. Invest in leadership, culture & succession

Growth without leadership depth is fragile, especially in the tax profession in which the average partner age has remained high. Most recently, however, the average partner age has dipped slightly to about 52 years old as more retirements occur. And female partners now account for roughly one-quarter of partner groups overall, showing progress but also a persistent equity gap.

For many firms, succession remains a primary concern, and leadership-related growth priorities begin with treating succession as strategy, not an HR project. More firms are revisiting buy-in levels, which average around $133,000, and are experimenting with non-equity roles and alternative practice structures to create more flexible pathways to ownership. At the same time, leaders must protect and modernize their firm culture, recognizing that poorly managed PE transactions, rigid return-to-office policies, and underinvestment in technology-forward talent can quickly erode the very engines of growth they depend on.

Additionally, firms are elevating the managing partner role. In larger practices, managing partners鈥� chargeable hours are now meaningfully lower, reflecting an intentional shift toward having that role work on the business 鈥� strategy, talent, pricing, and M&A 鈥� rather than in it.

For tax firm leaders, these five considerations form a practical checklist for 2026 planning. Grounding each strategic initiative in data and taking visible action can help ensure that the next wave of growth shows up not just in revenue, but in sustainable, rising income per partner.

You can download a copy of the 成人VR视频 Institute’s pricing report for tax, audit & accounting firms, here

Key takeaways:

• • • Data is your foundation, not AI 鈥� Before investing in AI tools, corporate tax departments are finding they need to centralize and automate their data across multiple ERP systems because clean, accessible data often determines whether technology implementations succeed or create additional problems.

    • Compliance is becoming commoditized 鈥� Specialization creates differentiation, and tax firms are discovering they can no longer differentiate themselves through basic compliance work that technology can complete in seconds. That means that successful practices are going deep into emerging fields like crypto, providing strategic insights that generic practices can’t match.

    • Learning to tell the story behind the numbers 鈥� A valuable skill for in-house tax professionals is becoming data fluent enough to analyze outputs and communicate tax implications to non-tax stakeholders. This ability to translate complexity into actionable business advice can transform your tax department from a cost center into a strategic partner.

If you’re spending most of your week on manual data entry and routine compliance work, you’ve likely noticed the ground shifting beneath the tax, audit & accounting profession. The work that defines value in tax is changing and has been for a while, and now more and more tax professionals are grappling with what that means for their careers.

What’s becoming clear for both corporate tax departments and tax firms is that 2026 represents a pivotal year 鈥� not because of arbitrary deadlines, but because the gap between traditional approaches and emerging practices is widening.

The corporate tax department: From compliance factory to strategic engine

For those in corporate tax departments, strategic work is increasingly becoming non-optional. Supply chain decisions, tariff implications, global compliance complexity 鈥� these are landing on the desks of in-house tax team members as core responsibilities rather than occasional advisory projects.

What’s emerging in leading tax departments? Three patterns: intelligence, automation, and agility.

The data challenge comes first 鈥� Many departments are discovering that before implementing AI strategies or automation roadmaps, they need to address their data infrastructure. Data often lives across multiple enterprise resource planning (ERP) systems, requires manual transfers between systems, and needs hours of reconciliation before it’s usable.

This foundational issue frequently determines whether technology implementations succeed or fail. Data dictates what’s possible with any technology, especially AI. For most organizations, it remains a vulnerability despite being a critical component of modern tax departments.

Supply chain decisions, tariff implications, global compliance complexity 鈥� these are landing on the desks of in-house tax team members as core responsibilities rather than occasional advisory projects.

Getting data centralized, automated, and accessible 鈥� and ideally aligned with the broader corporate finance department 鈥� may not make for exciting presentations to leadership, but it’s often the difference between technology that transforms a department and technology that creates additional work.

Technology decisions benefit from intentionality 鈥� AI is being marketed as a universal solution, but experienced professionals are finding it works best when applied to clearly defined problems. Before purchasing another platform or piloting another tool, successful tax departments are asking what they’re actually trying to accomplish with the technology. Which processes should be automated first? Does AI make sense for this particular challenge?

Productive conversations with organizations鈥� IT departments, understanding current technology stack capabilities, and mapping problems before seeking solutions 鈥� these approaches tend to matter more than the sophistication of the acquired tools themselves.

Certain skills are becoming increasingly valuable 鈥� You don’t necessarily need to become a data scientist, but technological and AI fluency is proving to be an essential skill. Think of it as learning another language 鈥� you need enough of a command of it to communicate effectively and understand what you’re looking at.

The ability to analyze data outputs, spot patterns, and tell the story of what the data means is separating strategic tax professionals from those who are focused primarily on compliance. Being able to communicate tax information to non-tax professionals and then translate complex implications into actionable business advice will position you and your department as a strategic partner rather than a cost center.

As the complexity of tax regulations continues to expand, both globally and locally, many in-house tax departments are finding they need to automate routine work and leverage technology not just for compliance, but to predict outcomes and advise the business strategically.

The tax firm: When compliance becomes commoditized

For tax and accounting firms, the current tech-driven shift is particularly urgent. Compliance work is becoming more and more commoditized, and technology can now complete basic compliance in seconds. Indeed, some financial institutions are offering it for free to attract clients.

Tax professionals still spend roughly 60% of their time on manual, repetitive work, but this model is under pressure. Regulatory authorities are using technology to demand information faster, and clients expect more. Further, competition is intensifying from private equity-backed firms, mergers, and tech-enabled competitors who can deliver compliance work at significantly lower costs.

Several factors that weren’t present before 鈥� such as PE investment, consolidation, technology democratization, and more 鈥� are creating unprecedented competitive pressure and fundamentally changing what distinguishes one tax firm from another.

Automation is becoming table stakes 鈥� Successful tax firms are systematizing and automating compliance work and developing customer relationship management (CRM) strategies for managing client data. This isn’t about eliminating jobs; rather, it’s about eliminating tasks. As mentioned, regulatory authorities are already demanding information faster using their own technology, and firms are finding they need to keep pace.

Several factors that weren’t present before 鈥� such as PE investment, consolidation, technology democratization, and more 鈥� are creating unprecedented competitive pressure and fundamentally changing what distinguishes one tax firm from another.

Specialization is creating differentiation, and as a result, the general tax, audit & accounting practice model is facing challenges. Clients increasingly need professionals who know their industry deeply, understand their specific challenges, and can provide insights beyond generic compliance work.

This often means making choices about where to develop deep expertise. Which industries will you focus on? What emerging areas would be best in which to position yourself? And the growing complexity and expansion of tax regulations actually creates opportunities for professionals who can think strategically about emerging fields.

Cryptocurrency is one example. Cross-border commerce, specific regulatory niches, particular industry verticals 鈥� these are areas in which specialization can create meaningful differentiation for a firm.

The advisor relationship looks different 鈥� Providing value in the tax profession is shifting away from form completion and to analyzing client data and providing deep, insightful guidance. This requires a different kind of client relationship 鈥� one that goes deeper into their operations, understands their business intimately, and positions yourself as a partner in decision-making rather than a vendor handling annual filings.

Again, you don’t need to know how to code but being able to analyze client data points and translate them into strategic insights is proving increasingly valuable.

The bottom line: 2026 is a pivotal year

The tax profession 鈥� on both the corporate and the outside firm sides 鈥� appears to be splitting. Some professionals are automating routine work, developing deep expertise, and positioning themselves as strategic advisors. Others are continuing with manual work and hoping that technology can increasingly make them better and faster.

For many, 2026 is about specialization and using technology to enable it. Yet, it’s also about reflection: If you’re no longer firm or in-house function is no longer primarily a compliance machine, what distinguishes them when compliance becomes commoditized?

Further, the complexity of tax regulations is expanding, and this complexity creates demand for expertise. The professionals and firms that can navigate that complexity, provide genuine insights, and communicate clearly may find themselves more valuable than ever.

This shift is already underway. Many professionals are asking themselves whether they’re positioning themselves for where the profession is heading and how they can best offer their strategic expertise to create value for their clients or organizations.

You can download a full copy of the 2025 State of Tax Professionals Report from the 成人VR视频 Institute here

Key takeaways:

• • • Technology investment drives PE interest 鈥� Private equity firms provide patient capital for multimillion-dollar technology transformations that traditional partnerships struggle to fund.

    • Strategic focus over expansion 鈥� PE-backed firms are shifting from growth through breadth to growth through depth, eliminating underperforming service lines to concentrate resources on areas where they can win.

    • Competitive pressure is mounting 鈥� While most firms remain uninterested in PE transactions, well-capitalized competitors are pulling ahead in technology capabilities, talent attraction, and market positioning.

A competing accounting firm down the street just acquired its fifth firm this year. Another launched an AI-powered tax platform that can deliver work in hours instead of weeks. And a third is recruiting top talent with equity packages your partnership structure can’t match.

What do they have in common? Private equity backing.

Four years ago, when EisnerAmper announced its deal with TowerBrook Capital Partners 鈥� one of the earliest and largest forays of PE money into the tax, audit & accounting industry 鈥� most practitioners dismissed it as an anomaly. Today, roughly half of the top 25 accounting firms have completed or are pursuing PE transactions. This isn’t a trend 鈥� it’s a fundamental restructuring of the profession.

Why traditional partnerships are losing ground

Consider Citrin Cooperman after New Mountain Capital made its investment in 2021. In four years, Citrin Cooperman has acquired more than 20 accounting firms, expanding to 2,800 professionals across 27 offices. That’s strategic acceleration, not organic growth.

Traditional accounting firm partnerships face a structural problem 鈥� they can’t easily fund multimillion-dollar infrastructure buildouts. When firms need enterprise relationship intelligence systems, unified data architectures, or AI-enabled delivery models, where does the capital for these initiatives come from? Partner contributions? Bank loans? Retained earnings that take years to build up?

PE-backed competitors can deploy patient capital 鈥攎oney designed for long-term technology transformation without immediate return pressure. And the gap between what PE-backed firms can do compared to traditional partnerships is widening.

For example, here’s the efficiency paradox: Partners billing at $500 per hour spend significant time on work that should be automated at a $50-per-hour equivalent cost.

That’s not a cost problem 鈥� it’s a revenue capacity problem.

PE-backed firms liberate high-value talent, so they are then free to pursue high-value work. When automation and AI-driven tools handle the more routine tasks, partners can focus on complex client challenges, strategic advisory, and relationship building.

The strategy shift: Depth over breadth

The most counterintuitive transformation PE brings is the shift in strategic focus. Traditional firms pursue growth through breadth by launching practice areas because clients asked for them or competitors offer them. The result? A dozen service lines, with about half of them underperforming.

Instead, PE firms ask one simple question: Where does your firm have a right to win?

This PE-backed strategy eliminates hobby businesses 鈥� those practice areas that exist because they always have, not because they generate competitive returns. Instead, PE-backed firms concentrate their resources on fewer service lines, focusing on those at which firms genuinely excel. Thus, PE-backed firms are reducing service line breadth while firms鈥� depth and increasing profitability and market share as well.

Private equity firms鈥� interest and investment in the tax, audit & accounting industry isn鈥檛 by happenstance. PE firms have done their due diligence to understand the industry 鈥� and not just from firms鈥� perspective, but from that of their clients too.

PE-backed firms liberate high-value tax talent, so they are then free to pursue high-value work, leaving automation and AI-driven tools to handle the more routine tasks.

Private equity firms have spent millions of dollars studying the accounting industry, not only tax firms including firms鈥� clients, and analyzing competitors. The information they鈥檝e gathered represents a cultural shift that has been taking place 鈥� something that many firms themselves hadn鈥檛 noticed. This shift, from relationship-driven but assumption-based service models to data-informed decision making, has helped PE-backed firms know which services clients value, which delivery models they prefer, and for which services they’ll pay premium rates. That intelligence has become competitive advantage.

Further, PE-backed firms can offer equity incentives to next-generation leaders, which is something traditional partnerships struggle to match. PE-backed firms can provide clear career paths, sophisticated training, and professional development resources. As traditional firms ask young partners to buy in at barely affordable valuations, with unclear leadership paths and outdated technology, PE-backed firms are building employer brands that appeal to professionals who want cutting-edge technology and transparent advancement.

It鈥檚 not surprising which firm attracts the best talent.

The skepticism is real 鈥� and justified

Despite these benefits, the accounting profession remains skeptical. More than half of industry practitioners say PE isn’t on their radar, and another third aren’t interested, according to the recent Tax Firm Growth Report 2025 from the 成人VR视频 Institute.

Their concerns are legitimate. Two-thirds say they believe PE investment will negatively impact firm integrity and independence, according to the report. And these skeptical practitioners say they worry about culture, client relationships, and an emphasis on earnings over service quality.

Clearly, PE ownership does add complexity to auditor independence, regulatory compliance, and risk management. But PE firms are exceptionally risk-averse when investing in professional services, and the last thing they want is bad press or audit scandals. In fact, their risk management frameworks are often more sophisticated than traditional partnerships maintain.

Yet, for accounting firms seeking growth but determined to stay independent, PE partnership isn’t the only path. Employee Stock Ownership Plans (ESOPs) offer tax advantages and an employee ownership structure while maintaining independence. Firms like BDO and Grassi successfully implemented ESOPs to better provide liquidity while keeping control localized. Other alternatives include traditional financing, mergers between equals, minority capital deals, and targeted asset sales. Each has advantages and limitations.

The key insight: All alternatives require deliberate strategic action; and none involve maintaining the status quo or standing still.

The coming crossroads

The accounting profession continues to be at junction, and all firms will have to decide on their next move. PE-backed competitors are pulling ahead in technology utilization, market positioning, and talent acquisition. The opportunity window for firms to respond isn’t infinite.

Firms that delay action risk entering merger agreements or partnerships from weakened positions. Worse, they risk becoming acquisition targets, joining PE-backed platforms on terms dictated by necessity rather than choice.

Winners won’t be determined by capital structure alone, of course 鈥� they’ll be determined by execution speed and strategic clarity. However, PE investment can be a critical enabler in an industry facing unprecedented technological disruption and competitive pressure.

The fundamental question isn’t whether to embrace private equity; rather, it’s whether your firm can achieve necessary transformation speed and scale without it. Every firm leader must answer honestly, urgently, and with clear-eyed assessment of their competitive position and their competitors’ accelerating capabilities.

The profession has changed, and accounting firms have to decide whether they鈥檒l be changing with it, or whether they鈥檒l be changed by it.

For more on the impact of private equity in the tax, audit & accounting industry, you can access the recent Tax Firm Growth Report 2025 from the 成人VR视频 Institute here