成人VR视频

Please join us for lunch as we officially launch our program.听

Attendees are invited to participate in the workshop of their choice.

While large law firms may have dedicated teams for each stage of the sales funnel, mid-sized firms often rely on leaner, more flexible business development resources. Given this, it is imperative that mid-sized firms build efficient and effective demand generation programs to support BDRs with existing infrastructure. Within resource constraints, how can firms implement scalable outreach frameworks that drive visibility and credibility with prospective clients? Join us as we explore smart segmentation strategies, hybrid automation-personalization tactics, and CRM-enabled targeting that create high-value opportunities without overwhelming the firm鈥檚 resources.听

Moderator:

Robin Gerard, Chief Marketing Officer, Stradling Yocca Carlson & Rauth LLP

Panelists:听

Julie Amos, Chief Marketing and Business Development Officer, Hinshaw & Culbertson LLP听

Heather Morse, Chief Business Development Officer, McGlinchey Stafford PLLC听

Ashraf Lakhani, Chief Marketing and Business Development Officer, Porter Hedges LLP听

In today鈥檚 legal market, non-equity partners are called to combine legal expertise with strong business development skills as they advance toward equity partnership. Structured BD programs tailored for these partners are essential for retaining top talent and building the next generation of rainmakers. How are firms with standout non-equity partner initiatives innovating personal client portfolios, mentorship models, and hands-on programming to help their partners expand networks, deepen client relationships, and contribute to firm growth?听 Join us as we explore actionable strategies to equip rising partners with the confidence, tools, and entrepreneurial mindset needed to thrive on the partnership track and shape your firm鈥檚 future.听

Moderator:

Silvia Coulter, Co-Founding Principal, LawVision

Panelists:听

Azeema Batchelor, Chief Marketing and Business Development Officer, Dinsmore & Shohl LLP

Tiffany Zeigler, Chief Marketing Officer, Polsinelli PC听

Generative AI is rapidly reshaping the legal marketing landscape, empowering CMOs and their teams to craft uniquely personalized client journeys that reflect the distinct complexities of legal services.听In what ways can legal marketers use AI to map nuanced client touchpoints, deploy intelligent chatbots that anticipate client concerns, and deliver experiences that not only engage but build lasting trust in a highly regulated environment?听 In this workshop, 飞别鈥檒濒 explore moving beyond generic automation to explore harnessing AI-driven insights鈥攆rom predictive modeling of client needs to custom content generation for different practice areas and client types. Join us to unlock AI鈥檚 potential in the RFP process as well as in creating ethical, client-centered journeys that set your firm apart in a competitive legal marketplace.听

Moderator:

Jonathan Fitzgarrald, Managing Partner, Equinox Strategy Partners听

Panelists:听

Michael Idinopulos, PhD, Co-Founder, MyMai听

Jennifer Reeves, Lead Innovation Counsel, Quinn Emanuel Urquhart & Sullivan LLP听

Ian Ribald, Chief Business Development and Marketing Officer, Willkie Farr & Gallagher LLP听

Law firm marketing teams are sitting on a goldmine of actionable data, from client engagement metrics to competitive benchmarking and pipeline performance. Yet, turning raw numbers into creative insights remains a challenge for many lawyers. How can lawyers translate complex analytics into compelling stories that drive action across the firm, unlocking the full potential of marketing data to supercharge business growth? This session will illuminate the practical applications of marketing analytics in business development, showing how to identify high-value opportunities, spot emerging market trends, and link data-driven insights directly to client acquisition and retention strategies.

Moderator:

Jen Dezso, Director, Client Relations, 成人VR视频 Institute

Panelists:

Justin Edmondson, Chief Marketing and Business Development Officer, Duane Morris LLP听

Iris Jones, Chief Marketing and Client Development Officer, Akerman LLP听

Kate Stoddard, Chief Marketing and Business Development Officer, Kelley Drye & Warren LLP听

Clear, proactive communication is a mission-critical function for law firms navigating shifting client expectations, market disruptions, and complex reputational risks. When in turbulent waters, how do law firms successfully navigate high-stakes announcements鈥攕uch as partner moves, mergers, sensitive client matters, and crisis situations while continuing to drive firm visibility, trust, and business growth?听This panel brings together firm-based and external communications advisors to discuss insights into building nimble communications teams, developing playbooks for rapid response and ongoing reputation management, as well as how to best leverage content, media, and digital channels to shape narratives that resonate with clients and the industry.听

Moderator:听

Adrian L眉rssen, Co-Founder, VP of Strategic Development, JD Supra听

Panelists:听听

Julie Cohen, Chief Marketing Officer, Cahill Gordon & Reindel LLP听

Maura Connell Brandt, Chief Marketing Officer, Crowell & Moring LLP

Chris Hinze, Chief Marketing and Business Development Officer, Steptoe LLP听

Peter听Pochna,听Managing Director,听Rubenstein Communications听

The professional services landscape is evolving rapidly, creating unprecedented opportunities for firms to adapt their business development strategies. As buying processes become more structured and competitive, groundbreaking research studying 2,941 business developers across 41 firms identified five distinct partner profiles鈥攚ith one clear winner. The Activator profile, characterized by partners who proactively build networks, educate clients on critical issues, and create value through strategic introductions, dramatically outperforms all others. Moving from weak to strong demonstration of Activator skills can lift revenue generation. This session will reveal the specific mindsets, habits, and behaviors that distinguish top-performing partners, exploring how culture can influence measurable results. You’ll leave with actionable insights on activator approaches鈥擟ommit, Connect, and Create鈥攑lus practical strategies for building firm-wide programs that deliver lasting behavior change and transform your firm’s growth trajectory. 听

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Moderator:听

Brenda Plowman, Founder, Plowman Consulting, Inc.听

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Panelists:听

Jeanne Hammerstrom, Chief Marketing Officer, Benesch, Friedlander, Coplan, & Aronoff LLP听

Judith Itkin, Chief Lawyer Recruiting and Development Partner, Hunton Andrews Kurth LLP

Erin Corbin Meszaros, Global Business Development and Marketing Officer, Eversheds Sutherland LLP听

Please join us for cocktails and canap茅s as we reflect upon the day鈥檚 discussions. Spouses and significant others are welcome.听

Join us to learn how transparency in AI adoption builds client trust, discover practical strategies for articulating AI-driven value, and understand why aligning innovation efforts with compensation models and developing soft skills are critical for success in the rapidly evolving legal landscape.

Please join peers and industry colleagues for a networking breakfast.听

Mike Abbott, Head of听成人VR视频 Institute, 成人VR视频

The legal industry currently stands at a significant crossroads, with firms experiencing historic demand growth across all sectors while facing fundamental structural changes and economic uncertainty. Despite strong financial performance in demand, rates, and expenses, the traditional billable hour model is under mounting pressure, with some predicting that AI will drive its decline, pushing firms toward value-based and outcome-focused pricing. These pricing pressures, combined with client sophistication and the need for greater cost predictability, are compelling firms to fundamentally rethink their business models, moving beyond traditional partnership structures toward sophisticated business operations that balance professional obligations with commercial realities. Join us as we explore how success in this era of unprecedented innovation will depend on firms’ ability to embrace change, invest in technology, develop new pricing models that align with client needs, and fundamentally reimagine how they create value and deliver services to clients facing their own complex challenges.听

Presenter:

Jen Dezso, Director, Client Relations, 成人VR视频 Institute听

Moderator:

Mark Wasserman, CEO Emeritus, Eversheds Sutherland (US) LLP

Panelists:

Aubrey听Bishai, Chief Innovation Officer, Vinson & Elkins LLP

Brian听Colucci,听Chief Business Development and Marketing Officer,听Kilpatrick Townsend & Stockton LLP

Clara Rodriguez, Chief Marketing and Business Development Officer, McGuireWoods LLP听

What does it really mean to build a successful business development and marketing function in Large Law compared to Mid-Sized Law and how do these differences impact the client experience? This lively debate brings together seasoned CMBDOs from both sides of the aisle to explore the distinct opportunities, challenges, and cultural dynamics that define each environment. Panelists will tackle key questions: Does the brand power and resource depth of Large Law create more room for innovation, or do leaner Mid-Sized Law teams offer greater agility and influence? How do career progression, team structure, and expectations differ and what should aspiring leaders consider when choosing their path? Join us to weigh in on aspects such as budget management, technology adoption, internal politics, client targeting, and the ability to drive firmwide change.

Moderator:听

Jen Sander, Director, Enterprise Marketing, Events & Operations, 成人VR视频 Institute听

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Panelists:听

Lisa Azzuolo, Chief Strategy and Growth Officer, Lavery de Billy LLP

Julie Chodos, Chief Marketing & Business Development Officer, Axinn, Veltrop & Harkrider LLP听

Michael Michaelides, Global Chief Marketing Officer, A&O Shearman听

Nicole Petrie, Chief Business Development and Marketing Officer, Proskauer Rose LLP

Please join peers and industry colleagues during our networking luncheon.听

Please join us for two simultaneous discussions dedicated to hot topics in law firm business development and firmwide management.听听

From autonomous client prospecting to intelligent pipeline, Agentic AI represents the next frontier in legal business development鈥攅nabling truly autonomous systems that can analyze data, identify leads, and execute outreach strategies with minimal human oversight. From a client perspective, however, AI agents might reflect a lack of personalization and necessary relationship support. How can law firm leaders maximize efficiency with agentic AI while simultaneously amplifying their clients’ experiences? Join us to learn from leading experts about the capabilities, limitations, and ethical considerations of agentic AI, and discover actionable steps for piloting these cutting-edge solutions within your firm.

Moderator:

Ray Meiring, CEO, QorusDocs

Panelists:听

Hans Haglund, Managing Director 鈥� Business Development, Harness IP听

Dayle Hauserman, Solution Sales Executive & Team Lead, Litera听

Rich Robbins, Director of Applied AI, Reed Smith LLP听

In today鈥檚 dynamic legal market, a truly strategic approach to business development extends far beyond individual client victories. CMBDOs must move from opportunistic client acquisition to the deliberate design and proactive management of the firm鈥檚 overall client roster as a core strategic asset. Given this, how can marketing teams architect a client portfolio that not only drives sustainable, high-value growth but also enhances firm resilience and solidifies its strategic market position for the future? This session will explore methodologies for defining and attracting 鈥渋deal client鈥� profiles that align with firm strengths and long-term objectives, strategies for mitigating concentration risk, and systematic approaches for nurturing and upgrading existing client relationships to maximize their potential.听听

Moderator:

David Ackert, Founder & CEO, PipelinePlus听

Panelists:听

Laura Fulton, Chief Business Development and Marketing Officer, Katten Muchin Rosenman LLP

Nora Shearer, Chief Business Development and Marketing Officer, Seward & Kissel LLP

Liz Sobe,听Director of Business Development, Robinson & Cole LLP

As private equity‘s footprint grows across the economy, marketing and business development leaders must rethink how their听firms听position, package, and grow. This听fireside听session looks at how increasing PE ownership of clients and deal partners is changing demand, buying committees, and expectations for clear ROI from outside counsel. How can CMBDOs turn firm strengths into simple, scalable offerings without over鈥憄roductizing bespoke work; align pricing, scoping, and service levels to PE’s pace; and build account-based programs aimed at fund platforms, operating partners, and portfolios? We will cover the impact of consolidation among ALSPs and tech vendors, the rising premium on speed, data transparency, and听post鈥慶lose execution, and how to shape brand, content, and revenue operations to win repeatable mandates across a client’s lifecycle. Participants will leave with practical guidance on creating PE鈥憂ative go鈥憈o鈥憁arket plays, managing conflicts and independence at scale, structuring client teams for multi鈥憄ortfolio expansion, and setting up marketing to听demonstrate听attributable growth while protecting the firm’s standards and reputation.听

Moderator:

Koree Khongphand-Buckman, Chief Marketing and Business Development Officer, Foley & Lardner LLP

Panelists:听

Mimi Eingorn, Director of Client Operations & LPM, Ropes & Gray LLP

Julie Snow-Samanant,听Chief Marketing Officer,听Fredrikson & Byron PA

The Chief Marketing and Business Development Officer Forum is pleased to welcome this year鈥檚 keynote speaker Fran Lebowitz. An acclaimed author, cultural commentator, and celebrated essayist known for her sharp wit and incisive social commentary, the session will welcome Fran鈥檚 perspectives on art, culture, and politics in what promises to be an engaging and thought-provoking conversation.听

Join us for three concurrent discussions dedicated to law firm business development and firmwide management.听听

Attracting and retaining top talent means more than just securing high performers; it鈥檚 about building a culture where people want to engage, stay, and thrive. This session explores practical strategies for hiring, onboarding, and keeping top talent engaged for the long haul, with candid discussion on what鈥檚 working, what鈥檚 not, and how firms can futureproof their teams through culture, career development opportunities, and succession planning. Panelists will share lessons learned about career clarity, meaningful work, outside hires, flexibility, and leadership trust, and address how expectations and work realities have evolved in the modern work era.

Moderator:

Charlotte Croker, Principal, Caldwell Partners听

Panelists:

Mariana Loose, Chief Marketing Officer, Alston & Bird LLP

Kelly MacKinnon, Chief Marketing and Business Development Officer, Gibson, Dunn & Crutcher LLP听

Danielle Wuschke Paige, Chief Marketing & Growth Officer, Nixon Peabody LLP听

International firm expansion is becoming increasingly vital as markets of all sectors across the world become irreversibly intertwined. It requires a nuanced approach that balances US-based perspectives with global realities. Yet, even if the firm itself 颈蝉苍鈥檛 looking to expand, how does it better prepare itself for its clients who are navigating international business issues? Examples of successful market entry 鈥�from digital-first launches to strategic partnerships鈥攐ften share strategies centered on sustaining strong international relationships. This session will explore frameworks for identifying high-potential markets, building cross-border alliances, and navigating cultural and regulatory differences so that leaders are prepared to map out either their firm鈥檚 next global expansion or better meet the needs of customers operating in a new international playing field.

Moderator:听

Jon Brewer, Senior DealCloud Growth Director, Intapp听

Panelists:

David McClune, Chief Business Development and Marketing Officer, Davis Polk & Wardwell LLP

Angela Petros, Global Chief Marketing Officer, Baker McKenzie听

Kerri Vermeylen, Chief Marketing Officer, Sidley Austin LLP听

As younger generations help reshape business development, traditional relationship tracking falls short of capturing how emerging lawyers naturally build networks. Junior and mid-level associates cultivate professional connections through LinkedIn engagement, industry Slack channels, podcast appearances, X听(formerly Twitter) thought leadership, Instagram听networking,听etc鈥攃reating rich relationship intelligence that rarely makes it into firm CRM systems. This听fireside听session explores how marketing teams can systematically capture and activate these non-traditional relationship signals while engaging younger lawyers in firm-wide business development efforts. Learn how firms can design programs that meet emerging lawyers where they are鈥攎ining digital footprints, tracking social media influence,听monitoring听thought leadership platforms, and听identifying听shared affinities to build comprehensive relationship maps. Panelists will share ideas for integrating generational networking preferences into intelligence gathering, creating recognition programs that reward digital relationship-building, and translating these insights into cross-generational collaboration opportunities. Join us to discuss how to bridge the gap between how younger lawyers naturally connect and how firms traditionally track relationships, building inclusive business development cultures that harness authentic connections across all career stages.听

Moderator:

Stacey Morrow, Legal Industry Director, Introhive听

Panelists:听

Adam听Soames, Global Chief Business Development Officer,听Ashurst LLP

Meranda Vieyra, Chief Marketing and Business Development Officer, Messner Reeves LLP听

Rebecca Wissler, Chief Marketing and Business Development Officer, Ice Miller LLP听

Please join us for cocktails and canap茅s. Spouses and significant others are welcome.听

Please join peers and industry colleagues for a networking breakfast.听

Please join us for two simultaneous discussions dedicated to hot topics in law firm business development and firmwide management.听

Emotional intelligence (EI) has experienced a recent resurgence as a critical core leadership skill for marketing leaders navigating today鈥檚 complex legal landscape. EI can transform the way leaders manage up, motivate teams, and build trusted client relationships. By employing EI principles within a team, leaders can cultivate a culture that drives both business results and human connection. Drawing on real examples from firms that prioritize empathy in leadership, 飞别鈥檒濒 discuss actionable strategies such as fostering psychological safety during high-stress periods, using active listening to anticipate both client and team needs, and employing structured feedback to develop resilience and trust. Join us to be empowered with practical tools to elevate your leadership and client engagement with heart.

Moderator:

Vanessa Torres, Chief Marketing and Business Development Officer, Lowenstein Sandler LLP听

Panelists:听

Sheenika Gandhi, Chief Marketing Officer, Greenberg Glusker LLP听

Oliviana Mingarelli, Global Head of Marketing and Business Development, Fasken Martineau DuMoulin LLP听

Gillian Ward, Chief Marketing and Business Development Officer, Reed Smith LLP听

The legal marketing and business development landscape is evolving at breakneck speed, with cloud platforms, CRM systems, automated marketing software, collaboration tools, and digital communication channels reshaping how firms engage clients and track communication and success. Within such a quickly evolving technical landscape, how can leaders evaluate new tech tools, ensuring their BD and marketing teams stay ahead of the curve and deliver measurable results as a default? Join us as we explore the most impactful technologies that fuel and expand business development, sharing real-world examples of how law firms are streamlining workflows, personalizing outreach, and maximizing ROI through technological integration and maximization.听听

Moderator:听

Erin Banks, Chief Business Development Officer, Husch Blackwell LLP听

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Panelists:听

Zena Applebaum,听Senior Vice President, Market Development,听Harbor Global听

Andrew Laver, Chief Marketing and Business Development Officer, Porzio, Bromberg & Newman P.C.听

Kimberly Rennick, Chief Business Development and Marketing Officer, Thompson Coburn LLP

Please join us for two simultaneous discussions dedicated to hot topics in law firm business development and firmwide management.听

The successful integration of lateral hires is pivotal to a law firm鈥檚 growth and culture, yet many firms struggle to unlock the full potential of new partners and teams. Successful best practices often craft compelling narratives around new talent, leveraging case studies and internal programming to showcase expertise and foster firmwide learning, while providing structured opportunities for laterals to share insights and successes across the organization. This session explores such a holistic strategy鈥�from both an internal and external perspective, ensuring that laterals are not only welcomed but positioned as strategic assets that help reinforce firm values and act as a catalyst for renewed client engagement and market differentiation.听This session will also explore how opportunities such as CLEs, webinars, and client-facing events can accelerate relationship-building, while systematic internal communication keeps all professionals informed and engaged.听

Moderator:听

Julie Henson, Chief Growth Officer, Decipher Investigative Intelligence

Panelists:听

Kelly Mixon Morgan, Chief Legal Performance Officer, Barnes & Thornburg LLP

Dave Poston, Chief Executive Officer and General Counsel, Poston Communications听

Sona Spencer, Chief Legal Talent Officer, Troutman Pepper Locke LLP

Cross-selling, which represents one of the highest-ROI strategies available, stands at the forefront of a law firm鈥檚 growth plan鈥攜et many struggle to execute it effectively. When barriers stem from issues such as partner trust or awareness, identifying opportunities across practices becomes even more challenging. How can leaders create the right foundations for smarter cross selling, break down the silos that prevent partner collaboration, leverage client intelligence to identify high-value opportunities, and build firm-wide trust towards predictable growth? This session delivers a practical roadmap for CMOs and BDOs to transform cross-selling from an aspirational goal into a systematic revenue driver. Join us as we explore creating measurable cross-selling programs with clear KPIs that demonstrate ROI, deepen client relationships, expand revenue, and position marketing and BD as strategic growth leaders within a firm.

Moderator:

Will Eke, SVP, Sales, Passle

Panelists:

Alessandra Almeida Jones, Global Chief Marketing Officer, Bryan Cave Leighton Paisner LLP

Gina Carriuolo, Chief Business Development and Marketing Officer, Hinckley Allen & Snyder LLP

Barbara Malin, Chief Business Development and Marketing Officer, Jackson Walker LLP听

Please join us for libations听and epicurean delights as we conclude this year鈥檚 program. Significant others welcome.听