成人VR视频

AMELIA ISLAND, Fla. 鈥� Amid a still-continuing global pandemic and the economic upheaval it has brought, people need to realize that embracing change and reinvention 鈥� rather than a push to 鈥渞eturn to normal鈥� 鈥� will enable them to navigate the crisis more successfully, according to Brian Solis, a world-renowned author, digital anthropologist, and futurist.

Solis, who gave the keynote talk on Thursday at 成人VR视频鈥� 29^th annual Marketing Partner Forum, encouraged attendees to embrace change. 鈥淭hese times are anything but a 鈥榥ew normal鈥�,鈥� Solis said. 鈥淚n fact, this isn鈥檛 even a race toward normalcy. It is actually a moment to do the opposite.鈥� He implored the audience to change their view and see this era as a time to 鈥渞einvent鈥� everything.

Expanding on his vision of embracing change, Solis cited several key factors that law firms or individuals can leverage to ensure success. Not surprisingly, resilience is at the top of his list. How business, organizations, and people addressed the challenges they endured over the previous two years greatly determined whether they were able to earn a degree of success from those efforts.

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鈥淭hese times are anything but a 鈥榥ew normal鈥�. In fact, this isn鈥檛 even a race toward normalcy. It is actually a moment to do the opposite.鈥�

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Solis also cited optimism as another factor in successfully adapting to the change brought by the ongoing crisis. Indeed, optimism is 鈥渢he only thing you truly need to be innovative,鈥� he said, adding that, admittedly, this quality is in rare supply these days.

After the describing these more aspirational factors, Solis pivoted to focus on a concept he termed Digital Darwinism 鈥� situations in which organizations themselves were disrupted when their customers鈥� expectations and behaviors changed but the company does not adjust or have either resilience or optimism. Entire industries have been and will likely continue to be disrupted as a result, he added. For example, Solis discussed how organizations and entire industries can have their own Kodak Moment 鈥� that moment when you realize that customer behaviors and preferences have changed so dramatically from your assumptions that it is too late for you to change.

A few gasps could be heard in the audience at this, which really underscored the ramifications of a moment like that if it were to happen in the legal industry. Solis, quoting MIT鈥檚 digital technology visionary Jeanne Ross, said that 鈥渓eaders must reassess how digital technologies and information can create new customer value. The alternative is to try to succeed in a digital economy with a pre-digital value proposition鈥� 鈥� which likely will not work.

Embracing the digital transformation

Solis also warned of some of the pitfalls of so-called innovation traps 鈥� change for the sake of change that doesn鈥檛 really solve the users鈥� problem. For example, someone create a chatbot, but is it really solving a customer problem or creating more frustration? Typically, these innovation trap issues arise because of a concept he called 鈥渙ut of touchness鈥� 鈥� the gulf between customers鈥� expectations and what the business is offering.

鈥淲e are driven by the pieces that hold us back,鈥� he said. 鈥淭he idea is simple but powerful.鈥� For instance, company executives think about what they believe to be a solution to a problem; meanwhile, customers are expressing a need, which goes unfulfilled. Speaking to attendees directly, Solis asked them: 鈥淒oes your C-suite have enough digital smarts鈥�, the kind that goes beyond technology to 鈥渆mpathy鈥�? For law firm leaders specifically, Solis asked, 鈥淲hat if today was 2030? How would your firm look?鈥�

Indeed, the level of savviness needed to survive may well take 鈥渁n understanding 鈥� developed thorough experience and education 鈥� of the impact that emerging technologies will have on a business success over the next year,鈥� he explained, adding that sadly, only 23% of large companies have digital savvy executives. This alone creates further divide between the business and its customer.

The pandemic clearly showed that there are two key experiences that every business needs to keep front and center 鈥� the customer experience and the employee experience. Indeed, it may have been surprising to some attendees to hear that employee satisfaction and happiness was nearly as important to business success as the customer experience.

Fortunately, innovators are seeking better ways to engage for both the customer and the employee. Solis noted that 61% of people will spend more time online after the pandemic, and 76% of customers want to see integration across marketing, sales, and service, which of course impacts both the customer and the employee. When this integration trifecta is accomplished, both groups are more satisfied.

In his concluding thoughts, Solis pushed people to think of innovation as not limited to technology. 鈥淚t鈥檚 a mindset,鈥� he said. 鈥淚f you鈥檙e waiting for someone to tell you what to do, you鈥檙e on the wrong side of innovation.鈥�

As people eventually go back to the office, everyone would do well to focus on three concepts:

• • • Iteration 鈥� doing the same things as yesterday but better, faster, cheaper;
    • Innovation 鈥� doing new things;
    • Disruption 鈥� changing and reinventing the things you can.

Despite the difficult task ahead, Solis did offer some of that rate optimism. 鈥淲hen we invest during times of struggles, we win,鈥� he noted. 鈥淏ut stay practical 鈥� disrupt the company, not the business model.鈥�

With everything people have endured recently, organizations and firms that embed transformation into their operating model 鈥� by paying close attention to integration, innovation, customer experience, and their employees wellness with execution 鈥� will perform better.